产品是具体的,是工厂所生产的物品

​品牌是抽象的,是顾客所购买的感觉

品质

内在修养

自我的

兴趣  |  能力  |  专业

外在形象

招牌

给人的

印象  |  感受  |  口碑

外在形象

品牌公司打造

作品集和就业平台

 

PRODUCT QUALITY

BRAND LABEL

​学院提供

知识和技巧

Vision4ward

品牌公司

 

​如何着手建立

你的“品牌”

打造个人品牌的三部曲

HOW TO BUILD YOUR BRAND

The Trilogy of Personal Branding

1

2

3

UNDERSTANDING THE MAKE UP INDUSTRY

彩妆领域的认知

你想跟电影和电视明星,或者可能是模特,时装设计师和时尚编辑合作吗?或者你计划开始属于你自己的彩妆事业,做婚礼化妆和特别节日的化妆吗?。时装、剧院、特效、新娘和电脑特效是一些你可能涉足的领域,在就学期间,品牌公司将会和你一对一的做深入分析每一个彩妆领域,在你选择的领域之前更了解自己以及各行业的认知。

Do you dream of rubbing shoulders with celebrities, models, designers and fashion editors? Or do you plan to start your own make-up career, dominating the wedding makeup and special holiday makeup industries? Fashion, theatre, special effects, bridal and computer special effects are some of the areas you can be involved in. During your time in Backstage Academy, our branding team will do a one-on-one analysis with you to unravel the advantages in the various makeup areas to guide you through your strengths and preferences before you step into the field.

 

 

 

BUILD YOUR OWN BRAND

建立个人品牌

你的作品集可以让你向潜在客户和雇主展示你的天赋。它需要包含最好的工作图片,并展现你独特的风格和技巧。不管是印刷版还是网络版,你的作品集应该展示你创造的品牌。应该在你职场上展现你最好、最有创造性的作品集,这样潜在的顾客就可以对你独特的天赋快速形成第一印象。

Your portfolio is your first shout about your talent to potential customers and employers. Whether it is a print or online version, your portfolio should present you as a brand. It is a given then, that your portfolio should include the best pictures to showcase your unique style and skills, your most creative collections so that you will quickly make a lasting first impression to your potential client.

 

 

UPGRADE YOURSELF AT OUR BOOT CAMP

升级课程训练营

无论是你希望在某个公司找一份全职工作,还是从事一个接一个项目的自由职业者,品牌公司会在你毕业前提供各种训练课程去让你懂得如何推广自己的才能,同时教导你如何在多媒体上推销自己,告诉外界你就是他们要寻找的化妆师。

Whether you want to find a full-time job at a company or a freelancer who works on a project basis, our brand company offers a variety of training courses before you graduate to guide you in promoting your talents and assisting you in marketing yourself through social media, exclaiming to the world that you are the makeup artist they are looking for.

 

 

 

1

​彩妆领域

​的认知

1A  -  彩妆职业方向

1B  -  培训沟通技巧

1A)Direction of industry

彩妆职业方向

职业方向认知是很多彩妆业人士的困扰。彩妆培训师、美导、婚庆妆、平面妆、影视妆、特效、跟妆等,同样是化妆,里面的细化种类比别的行业不会少,甚至更多。并且应时代发展需求,以后会更多分类,比如风格区分,有的主打时尚妆,有的擅长古代妆,还有彩绘等。如此,便要求化妆师自己分清自己所长和兴趣,更需提升技能,做到更加专业化。职业方向认知是很多彩妆业人士的困扰。彩妆培训师、美导、婚庆妆、平面妆、影视妆、特效、跟妆等,同样是化妆,里面的细化种类比别的行业不会少,甚至更多。并且应时代发展需求,以后会更多分类,比如风格区分,有的主打时尚妆,有的擅长古代妆,还有彩绘等。如此,便要求化妆师自己分清自己所长和兴趣,更需提升技能,做到更加专业化。

The recognition of career direction is a common challenge that even the best makeup professionals face. Not less in comparison with other professions, the makeup industries promises a wide range of specialised roles, such as makeup trainers, beauty gurus, wedding makeup artist, commercial makeup artist, film makeup artist, special effects specialist. To adhere the fast changes in development, it looks like the birth of new professions are not slowing down. We can expect more classifications in the future, especially with the diversity of styles. Some may focus on fashion makeup, some will master ancient makeup, or even face painting. In this way, makeup artists are required to distinguish from the rest with their own strengths and interests, and they need to upgrade their skills and professionalism.

1B)THE ART OF COMMUNICATION

培训沟通技巧

作为化妆造型师的责任就是美化他人,把人最美的一面展示出来。作为一名职业的化妆化妆造型师,应该不断提高自身的服务水平,具备良好的职业形象,以自身的创造力,个性完美的设计表现手法,去传递美的信息和美的概念。而不是一味地迎合客人的喜好和想法,机械地追求所谓的时尚和新奇,作为一个化妆师,我们更需要去积极地与客户沟通,了解客户的真实需求,如何说服客户,并由此创造商机、引导消费。

The responsibility of a makeup artists is to beautify and present the most beautiful side of the subject. To be a professional makeup artist, you should continuously improve not just your makeup skills, but also look into your customer servicing, maintain a professional personal image, as well as utilise your creativity, personality and art sense to convey the message and concept of your art piece. It would only be a discredit to your professionalism if you succumb to only just catering to the preferences and ideas of customers, and theoretically pursue fashion and novelty. Apart from that, active communication with your customers and understanding their needs will make you persuasive and naturally create more business opportunities.

2

建立

​个人品牌

2A  -  个人网站平台

2B  -  建立作品全集

2A)PERSONAL WEBSITE

个人网站设计

品牌公司将会按照学生的风格,打造一个属于他们的个人网站。这个网站将会让学生在毕业前后,拥有一个平台让未来的雇主和客人看到他们的作品。同时家长也可以在毕业前后游览自己孩子的网页,看着他们的学习进度与脱变。品牌公司除了为学生们设计属于他们自己的网站,同时还会教导学生如何自己经营这个网页,以便他们毕业后可以继续用这个网页上传自己的工作作品。

Our branding company will create personal websites for our makeup students according to their personality and experiences. This website serves as a professional portfolio that can play a vital role when presented to future bosses or clients. Other than that, parents can participate in keeping track of their child’s improvements and progress. The students will also be taught how to maintain and update their personal webpages.

2B)PROFESSIONAL MUA PORTFOLIO

彩妝師專業图像作品集

- 美妆片子

- 婚纱美妆片子

- 时尚婚纱片子

- 创意彩妆片子

- 彩妆师宣传照

- 彩妆幕后花絮照片

​*以上的拍摄概念会因课程而改变主题

- Beauty Campaign PhotoShoot

- Bridal Beauty Campaign PhotoShoot

- Bridal Fashion Campaign PhotoShoot

- Creative & Art Campaign PhotoShoot

- Fashion Editorial Campaign PhotoShoot

- MUA Self-Portraiture (Make Up Artisit) Shoot

- BTS Shoot (Behind The Scene)

* above photoshoot subjected to change

 

3

升级课程

​训练营

3A  -  审美学

3B  -  创意学

3C  -  工具学

3A)ASTHETIC

审美学

化妆是创造美,创造美则是艺术。审美观是人生观、价值观中最重要的部分,对于我们树立健全的审美观十分重要。审美学课程融合艺术和心理学等内容为一体,提供课程教导学生如何辨识“多数”和“少数”的审美学。

Beauty is in the eyes of the beholder.

In a life where one is the reference point of all deductions, it can be very easy to be subtly sucked into the vortex of thinking that our point of view is the best and fail to deliver to the expectation of the client. After all business means servicing, and happy customers, means successful art, and hence successful business. In the study of aesthetics, the art of eliciting preferences through conversations is fused with the art of persuasion to help clients see their envisioned artwork through your enhanced filters.

3B)CREATIVE

 

创意学

艺术源于生活并高于生活,要学会从生活中汲取营养并延用到创意彩妆中。每个人都用自己的方式去演绎不同的美,用不同的形式来欣赏不同的美,作为化妆造型师必须深刻地观察和体验生活,把创意融入彩妆学,创造出富有感染力和生命力的作品。创意学课程里面包含了如何把彩妆在极限的空间发挥各种彩妆创意。

A story that speaks for itself is communication at its best.

Creativity is when you look at the same object and see a million other facets. Art breathes life and without a story, it is but shell that rots and then it’s no more. To breathe life, one must learn the mechanics, meaning and purpose of things. We get inspired and relate to the mind of that object. The bottom line to creativity is to train the mind to breed life, to write a story, and let that story inspire minds.

3C)SOFTWARE

 

软件学

彩妆学院的工具是“硬件”,那就是化妆刷和彩妆产品等。那么品牌公司的工具在这里就是指“软件”。彩妆最重要的不仅仅是化妆刷和彩妆产品,它也是时下流行的彩妆修图技术。软件学课程里面提供入门 Adobe Photoshop 修图技术让彩妆作品可以更完美。

A Sous-Chef is not the Executive Chef for a reason.

Jack of all trades, a master of none is a timeless saying since the beginning of time. It would be advantageous to have a better comprehension of the constituents in a system to better formulate a master plan. Having the skills may also set one apart from the rest, after all, a Sous-Chef is not the Executive Chef. Hence, adopting complimentary skills such as Photoshop, Illustrator, Photography and salesmanship can be the tools that accelerates you into success, if not stardom.

 
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KEPONG BRANCH
113, Jalan Rimbunan Raya 1, Laman Rimbunan, 52100 Kepong, Wilayah Persekutuan Kuala Lumpur

 

CHERAS BRANCH

5-2 ,Jalan Manis 4,Taman Segar, Kuala Lumpur, Malaysia 56100

 

 |  info.bactstage@mysite.com  |  Tel. 603-6257 0913

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