The product is objective, it is an item produced by the factory.
The brand is subjective, and it is the feeling of the customer.
INTEREST | ABILITY | PROFESSIONALISM
兴趣 | 能力 | 专业
IMPRESSION | EMOTION | REPUTATION
Backstage provides knowledge and skills
HOW TO BUILD YOUR BRAND
The Trilogy of Personal Branding
UNDERSTANDING THE MAKE UP INDUSTRY
Do you dream of rubbing shoulders with celebrities, models, designers and fashion editors? Or do you plan to start your own make-up career, dominating the wedding makeup and special holiday makeup industries? Fashion, theatre, special effects, bridal and computer special effects are some of the areas you can be involved in. During your time in Backstage Academy, our branding team will do a one-on-one analysis with you to unravel the advantages in the various makeup areas to guide you through your strengths and preferences before you step into the field.
BUILD YOUR OWN BRAND
Your portfolio is your first shout about your talent to potential customers and employers. Whether it is a print or online version, your portfolio should present you as a brand. It is a given then, that your portfolio should include the best pictures to showcase your unique style and skills, your most creative collections so that you will quickly make a lasting first impression to your potential client.
UPGRADE YOURSELF AT OUR BOOT CAMP
Whether you want to find a full-time job at a company or a freelancer who works on a project basis, our brand company offers a variety of training courses before you graduate to guide you in promoting your talents and assisting you in marketing yourself through social media, exclaiming to the world that you are the makeup artist they are looking for.
1A - 彩妆职业方向
1B - 培训沟通技巧
1A）Direction of industry
The recognition of career direction is a common challenge that even the best makeup professionals face. Not less in comparison with other professions, the makeup industries promises a wide range of specialised roles, such as makeup trainers, beauty gurus, wedding makeup artist, commercial makeup artist, film makeup artist, special effects specialist. To adhere the fast changes in development, it looks like the birth of new professions are not slowing down. We can expect more classifications in the future, especially with the diversity of styles. Some may focus on fashion makeup, some will master ancient makeup, or even face painting. In this way, makeup artists are required to distinguish from the rest with their own strengths and interests, and they need to upgrade their skills and professionalism.
1B）THE ART OF COMMUNICATION
The responsibility of a makeup artists is to beautify and present the most beautiful side of the subject. To be a professional makeup artist, you should continuously improve not just your makeup skills, but also look into your customer servicing, maintain a professional personal image, as well as utilise your creativity, personality and art sense to convey the message and concept of your art piece. It would only be a discredit to your professionalism if you succumb to only just catering to the preferences and ideas of customers, and theoretically pursue fashion and novelty. Apart from that, active communication with your customers and understanding their needs will make you persuasive and naturally create more business opportunities.
2A - 个人网站平台
2B - 建立作品全集
Our branding company will create personal websites for our makeup students according to their personality and experiences. This website serves as a professional portfolio that can play a vital role when presented to future bosses or clients. Other than that, parents can participate in keeping track of their child’s improvements and progress. The students will also be taught how to maintain and update their personal webpages.
2B）PROFESSIONAL MUA PORTFOLIO
- Beauty Campaign PhotoShoot
- Bridal Beauty Campaign PhotoShoot
- Bridal Fashion Campaign PhotoShoot
- Creative & Art Campaign PhotoShoot
- Fashion Editorial Campaign PhotoShoot
- MUA Self-Portraiture (Make Up Artisit) Shoot
- BTS Shoot (Behind The Scene)
* above photoshoot subjected to change
3A - 审美学
3B - 创意学
3C - 工具学
Beauty is in the eyes of the beholder.
In a life where one is the reference point of all deductions, it can be very easy to be subtly sucked into the vortex of thinking that our point of view is the best and fail to deliver to the expectation of the client. After all business means servicing, and happy customers, means successful art, and hence successful business. In the study of aesthetics, the art of eliciting preferences through conversations is fused with the art of persuasion to help clients see their envisioned artwork through your enhanced filters.
A story that speaks for itself is communication at its best.
Creativity is when you look at the same object and see a million other facets. Art breathes life and without a story, it is but shell that rots and then it’s no more. To breathe life, one must learn the mechanics, meaning and purpose of things. We get inspired and relate to the mind of that object. The bottom line to creativity is to train the mind to breed life, to write a story, and let that story inspire minds.
彩妆学院的工具是“硬件”，那就是化妆刷和彩妆产品等。那么品牌公司的工具在这里就是指“软件”。彩妆最重要的不仅仅是化妆刷和彩妆产品，它也是时下流行的彩妆修图技术。软件学课程里面提供入门 Adobe Photoshop 修图技术让彩妆作品可以更完美。
A Sous-Chef is not the Executive Chef for a reason.
Jack of all trades, a master of none is a timeless saying since the beginning of time. It would be advantageous to have a better comprehension of the constituents in a system to better formulate a master plan. Having the skills may also set one apart from the rest, after all, a Sous-Chef is not the Executive Chef. Hence, adopting complimentary skills such as Photoshop, Illustrator, Photography and salesmanship can be the tools that accelerates you into success, if not stardom.